Gene F. Jankowski
President of the CBS Broadcast Group
PDF: speech at the Academy of Television Arts & Sciences on November 29, 1979. Introduction by John Mitchell. Gene talks of the history of broadcasting, and how in each decade technology seemed to threaten the existence of what came before. The fact that television did not make radio obsolete, nor books or newspapers or cinema. The fear that technologies coming in the future will automatically create obsolecence of current media. That the tv viewer is more interested in what the system delivers than what the system is. That the message is more important than the technology. Optimism for tv and its future creative challenges. How will the audience change, and the role of government?