Reverend Jesse Jackson
PDF: speech at the Academy of Television Arts & Sciences on April 20, 1979. Introduction by John Mitchell. The Reverend talks on "The Threat of Media Disenfranchisement". Operation PUSH and its concerns with all forms of the communications industry, and the new power of the media as primary educator. On discrimination within the media, and the very few black people working in it. On the ways that the media portray blacks. On the ratings system (Nielsen and Arbitron) being monopolistic, unrepresentative and undemocratic. That tv programming does not reflect the black peoples' reality due to the ratings system. That we have created a passive, alienated and superficial generation. The role of the media in changing our society.